Comparing between 3 companies ( semco , google , apple ) Essay

Comparing between 3 companies ( semco , google , apple ) - Essay Example Moreover, despite having numerous product lines, both Google and Apple are in the IT industry. Hence, these companies are overly dependent on their capabilities to use information and communication technology skills. (Kahney) Semco has more focus on Brazil while Google and Apple are rivaling various IT organizations throughout the global markets. Further, Semco has seldom entangled in political issues though it has a declared socio-economic mission of ushering workplace democracy. On the other hand, Apple maintains a strict corporate tone. Further, Google often raises ideological issues such as freedom of expression. Hence, it had to withdraw its business from China due to political reasons. In the context of business diversification, Semco did not select to follow any rigid industrial segment. Hence, it appears to have minimized the major business risks by diversifying its investments and specialties across different industries. According to The Leigh Bureau, Semco is aggressively expanding its market shares in the sectors like real estate, energy, legal services, etc. But Apple diversified its products and packages in the same business segment. At the same time it created a â€Å"proprietary ecosystem† (Kahney). It maintained its technology and business secrets and embarked on a policy of using license agreements and copyright protection. Google has a totally different marketing strategy. It does not venture in cross industry diversification like Semco. It also does not excessively emphasize on protecting its intellectual properties. It largely operates through open source technologies providing highly flexible and accessible IT platforms to its customers. Experts like Lashinsky describe the company to be aggressive but generous in handling the market challenges. Unlike Semco, Apple is orthodox. It follows a command and control framework with clearly defined